What is Advertising Marketing?
Advertising is a step within the marketing process that enables brands to promote their products or services to potential customers. Generally, advertising is paid and is accomplished through buying media space owned by someone else. This can be a TV channel, an influencer’s Instagram feed, a newspaper cover or more. The actual manifestations of these promotions are referred to as “advertisements,” also known as “adverts” or “ads.”
The ultimate goal of advertising is to persuade potential users to become buying customers. You can achieve this objective through various types of advertising campaigns. Some specific examples include awareness and desire campaigns which help build a positive image around your brand. Others have more direct goals such as interest and action campaigns which encourage audiences to take the next step and purchase your offerings.
Various Method Marketing
1 Print advertisements
Print advertisements are the most conventional and traditional ways of Advertising and are still considered as a vital marketing and promotional tool. Though, it is facing the heat and losing its pace owing to the various digital and social media channels.
But many of the prominent brands and companies in the various industry domains use Advertising as one of the crucial methods of Advertising for launching and promoting their products and services on a larger scale. They select popular newspapers, magazines, and periodicals to advertise their offerings and reach the target audience.
2 Digital marketing
As mentioned in the earlier section, digital media and marketing initiatives are taking over the world of Advertising as it has become one of the fastest media to reach the target audience.
And the main reason behind the same is that each one us are hooked on the various social media channels such as WhatsApp, Facebook, Instagram, LinkedIn, and more all day long. They are used for connecting, networking, dating, shopping, and more bringing in the change in our daily lives.
Some of the prominent and most famous means of digital Advertising are mentioned below:
- Instagram promotions
- Facebook promotions
- Google ad words
- Ad Sense
- SEO
- SEM
- Social Media Marketing
- Websites
- SMS campaigns
- WhatsApp campaigns
- E-mailer campaigns
- Google promotions
- Banner Ads
- YouTube Promotions
- Retargeting and Remarketing
- Mobile Apps and more
3 Television Commercials
Just like print advertisements, even television commercials are one of the most primitive and traditional ways to market and promote the product and service offerings. Plus they are also one of the most expensive tools of Advertising as the commercials are charged at a per ten seconds basis.
Majorly retail and FMCG brands opt for television commercials as they have a more extensive audience base to capture and target.
4 Hoardings and Signages
Hoardings and Signage’s at the various locations of the target area and market that are prominent and worthy are taken by the companies on a monthly or quarterly basis to promote their product and service offerings.
They do not generate leads and sales most of the times and work as a hammering factor as a part of the 360 Advertising and marketing strategy.
5 Mobile Vans
Mobile vans are the latest addition to the list of Advertising. They are like the mini version of the hoardings with the differences that they are quite nominal and come with the factor of mobility.
6 Radio Advertisements
Radio ads are one of the most common methods of Advertising. And just like hoardings, it is not necessary that they generate leads and sales for the brand. But they have opted as a part of 360-degree marketing and Advertising campaigns and strategy.
0 Comments